We love fashion and pretty things but over the years understanding fashion industry as an insider has taught us the huge environment impact fashion has. Can one enjoy fashion and yet be mindful of the impact? We have spoken earlier about tips for sustainable living and fashion, here and here.
It is rare to come across fashion brands and labels who are really putting in effort to be sustainable and not just greenwashing for brand building. The Third Floor Clothing is a fairly new brand we came across whose business ethos are pivoted on being environment friendly.
We caught up with Boss bade and brains behind The Third Floor clothing (TTFC), Saloni Sakaria
How it started
My father manufactures textiles – synthetic and natural mill-made textiles for mass brands.
I graduated from Sophia Polytechnic in Dress Designing and Garment Manufacturing . Back in college, in my final year, the theme of the year was sustainability and green fashion. Fortunately, because of that, I was exposed to a lot of conferences and books on the same and that’s where I think all of it actually began. I’m personally not a very big believer of fast fashion and I’ve always tried to be conscious of what I’m putting on my body and I just want to do my part as a designer to help the environment.
The Third Floor Clothing started back in September 2017. The core of the brand being sustainability and the need to be more environmentally friendly.
Why is Saloni a boss babe?
Haha. I’d like to think of myself as more like a boss cat parent than a boss babe. But I’m flattered you think so. I’ve always wanted to do something that I truly believed in, and that’s what actually keeps me going. Once you find out what you stand for, the rest gets comparatively easier and the need to complain goes away. If there’s a possible reason why I’m a boss babe, I think that’s the one.
How many women do you employ? Is it more woman driven business? Does the business impact society/ art form?
Currently, I’m working with four females and one male. For me, at this point, it’s not as big a priority. At some point, I’d definitely love to work with some amazing women but right now we’re in a very initial phase so getting good people with who share the same beliefs as the brand on board is a bigger priority. In terms of its impact on society, we as a brand aim to try and create from what already exists and minimize our waste. I think we’re at a point where a sustainable lifestyle is more than just a fad. It’s something each of us needs to start practicing for the sake of the environment. Apart from that, educating the consumers about their impact on the environment is also something I think is important. End of the day, whatever we do, we do for the consumers and they’re the ones who can bring about an actual change in the society.
With TTFC, I’m trying to do whatever little (or big) I can, to spread some awareness about the same and also creating sustainable and environmentally friendly clothing with the same ethos in mind.
What sets you apart from other labels?
I’d like to think that our USP as a brand is that we at TTFC are trying to encourage women (and men too now!) of all ages and shapes to embrace themselves and their identities gracefully and proudly. It’s something a lot of other labels do, yes. But I think we’ve built have our own way to do it.
Why is it worth it to invest in a piece from TTFC over MNC brands available which might be cheaper?
The amount of time smaller brands give to their collections is way more, compared to bigger brands. Since we do not opt for readily available resources and we establish our own supply chains from scratch, it’s not always as cost and time effective as we’d like it to be but everything we do right from procuring the fabric, the dyeing, printing, stitching, and the finishing is all locally procured and made. One of our biggest goals is to empower the local artisans and try and save the crafts that make up for a huge part of us as a country, culturally and socially.
Advice for budding designers or students interested in pursuing a career in the garment/ fashion industry?
The only thing I’d like to say to anyone wants to work in the industry in any capacity is, practice what you preach. As cliché as it might sound, if you’re passionate about something, go for it with all your heart and soul. I’m not saying, it’ll be easy. It’s never easy, but it’ll be worth it. Always.
Personal fashion weakness?
All sorts of jackets!
Favourite fashion trend?
High waisted pants.
Fashion trend you detest?
Must have accessories for women?
Mountains or Sea?
Jalebi or Gelato?
Tips on for Sustainable Living from TTFC?
- When shopping for clothing of any kind, ask yourself if you will wear that piece at least 25 times. If not, it probably does not belong in your closet.
- Clothing swaps! Exchange clothes periodically amongst friends and family instead of buying new ones.
- Wear and support more local and homegrown brands.
All outfits in this post is from The Third Floor Clothing, you can follow them on instagram.
Photographer – Ankit Mathur
Location Courtsey – Cyber Hub Social, Gurgaon.