Picking up the thread on my promise to celebrate boss babe a.k.a female entreprenuers, I bring to you Shalini Parfum. Shalini Parfum is the creation of Parson’s School of Design Graduate – Shalini Kumar. She started in couture and launched her first collection at Barney’s New York in 1997! She wanted to bring elements of architecture and couture to perfumes and launched her first namesake Parfum in 2004. Shalini was listed as Forbes top 10 fragrances in the world! That’s a feat that deserves an applause!
Let’s do some honest talk, starting with history:
Ancient civilizations associated fragrances with gods and spiritual deities. They hand crafted them with plant based essences. Fragrances were not only associated with hygiene but also had ingredients to protect from the sun, improve health and vitality.
What’s up with fragrances today?
I consider myself a fragrance enthusiast, and my dresser has several bottles from Chanel’s º5, Eau Fraiche and Hermes Un Jardin El Nil to Issay Miyaki as well as Elizabeth Arden and Davidoff. People often compliment me on how nice I smell. Moreover, I religiously follow the rules of fragrance spraying and get it on the inside of my wrist and behind my ears. All of this was great, until my good friend who manages social for Shalini educated me on this subject. I learnt that the perfumes I own are crafted with synthetic musks, phthalates and styrene! Several of these ingredients are linked to hormonal disruptions and cancer! Of course, I had heard about the harmful effects of home fragrances and sprays, but didn’t pay attention until I was introduced to @shaliniparfum.
My fellow blog babe – Pallavi (who complained of headaches when I was around), has long reduced the use of synthetic fragrances. Finding pure essence is not easy to find though and moreover is definitely more expensive.
Pro tip – I am not about to replace my perfumes just yet, I’ll definitely stop using them directly on my bare skin.
Shalini’s fragrances are a work of art. She worked with master perfumer Maurice Roucel and Lalilque to launch three fragrances inspired by architecture and couture. These are a collector’s dream and I was fortunate to receive samples of all three – Shalini, Jardin Nocture and the newest is Amorem Rose. Take a look here to see the pieces of art I am talking about!
Is it worth it?
A bottle of this, ‘liquid gold’ would make a great wedding gift to your bride or best friend. I would totally celebrate a career milestone by gifting myself! Until then, if like me you are not a regular shopper at Bergdorfs, but want to make small changes to your lifestyle whist supporting a boss lady, Shalini offers smaller test sizes for $15 for the .07 ml vial and $150 for .25 OZ bottle.
Photo by Pratyusna Sahu
I hope you enjoyed learning about this New York based boss babe of luxury couture and parfums! Come back next month for another shout out?