In the second part of series to embrace sustainable fashion, we spoke about buying hand made clothes than fashion fashion machine made garments. These garments last longer and are usually classic and can be styled and worn multiple ways.
Another way of leading a more sustainable lifestyle is knowing who made your clothes. Fast fashion labels are owned by global giants who pocket a big chunk of revenue. In contrast some sustainable fashion brands and labels work with community and artisan to make clothes and have revenue share or fair price model. Labels such as Grassroute by Anita Dogre, Pero, MadSamTinZin, Okhai and Anavila have given employment and helped preserve ancient handcraft. When you make a conscious effort to pick a handcrafted or artisan created garment you take a step towards a more sustainable lifestyle.
In this outfit post am wearing a kurta made by artistan of Okhai. While you can wear this kurta with regular salwar or pakistani pants as office wear, I wore it with long silk skirt and tribal jewelry for a dramatic festive look.
Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. The Okhamandal region in Gujarat, home to Tata Chemicals Ltd, is a drought prone area. Okhai was hence set up by Tata Chemicals Society for Rural Development (TCSRD), forming self-help groups (SHGs) to utilize the traditional handicrafts of the region to generate livelihood for women and has made a significant contribution to the lives of the women artisans and has helped improve their economic as well as social status.